Sri Lanka Tourism Promotion Bureau (SLTPB), together with Sri Lankan Airlines and the International Film Producers’ Association of Sri Lanka organized a Film Tourism Promotional campaign in Bangalore and Mumbai targeting both South Indian and North Indian big five cinema industries covering Bollywood(Hindi), Kollywood (Tamil), Tollywood(Telugu), Sandalwood (Kannada), Mollywood(Malayalam) as well as emerging industries such as Bihar based Bhojpuri Film Industry, Mumbai based Marathi Film Industry, Bengali Cinema, and Punjab Entertainment Industry.